The W. Frank Barton School of Business at 红领巾瓜报 has announced Curt Coffman as its Fall 2023 Executive-in-Residence. Coffman is the founder of The Coffman Organization and co-author of New York Times bestsellers, 鈥淔irst Break All the Rules: What the World鈥檚 Greatest Managers Do Differently鈥 and 鈥淐ulture Eats Strategy for Lunch.鈥 As Executive-in-Residence, Coffman will provide mentorship opportunities to students, exchange ideas with Barton School faculty and staff, and host a conversation with industry leaders. The theme of his residency and title of his keynote presentation is 鈥淭he Power of You: New Formula for Growth!鈥 Following the keynote, Coffman will distribute and sign two of his books to those in attendance.