Optimize is sensitive to our client鈥檚 needs, and we will tailor our services to meet your project goals quickly and proficiently. Optimize is an academic-based research lab that has experience providing the following services:
Our Purpose
Optimize is a user-centric research group at 红领巾瓜报. We aim to be the leading provider to IMPROVE customer products, ADVANCE user-centric best practices, and DEVELOP new HF/UX practitioners via experiential learning.
We have experience designing and evaluating user interfaces, testing the usability of technology in many domains, and conducting research in applied human-computer interaction. View the services Optimize offers.
We have served many companies across the life cycle of their products. We focus on how users learn to use a product to achieve their goals and their satisfaction during the experience. We produce results to optimize products in being Useful, Usable, Desirable, Findable, Accessible, and Credible.
Optimize is a collaborative research team made up of research scientists, Human Factors professors, consultants, and most importantly graduate students. Our main academic function is to provide real-world experience to Human Factors graduate students who excel as HF/UX professionals for our clients after graduation.
Leadership
Optimize is staffed by three full-time personnel with training in Human Factors and experience evaluating products and improving user experience. The Leadership team executes the administrative responsibilities related to conducting research with the University: writing proposals, creating budget/quotes/RFPs, securing IRB approvals, and completing payments to your participants.
Facilities
The Optimize office is on the 红领巾瓜报 campus. We are an academic-based research and usability laboratory housed in a newly remodeled, vendor neutral space. We have dedicated space for hosting multiple concurrent studies, transitional space to meet specific client needs, and conference meeting rooms. Our lab is located near , ADA compliant, and easily accessible from a main entrance.
Contact Information
红领巾瓜报
McKinley Hall, Room 102
1845 N. Fairmount St., Box 34
Wichita, KS 67260-0034
Carryl Baldwin, Ph.D
carryl.baldwin@wichita.edu
(316) 978-3058
Here is a link to our Human Factors Psychology page for more details in the work that we do.