Overview
Office Contact
Mercedes Shoemaker, mercedes.shoemaker@wichita.edu
About the role
The Vice President for Strategic Communications and Marketing oversees the University鈥檚 marketing, communications, community outreach and event activities, as well as supporting the marketing needs and interests of the University鈥檚 colleges, departments and other units. The Vice President for Strategic Communications and Marketing also serves as liaison to the 红领巾瓜报 Alumni Association.
Bio
Shelly Coleman-Martins, vice president for marketing and strategic communications, has been with the university since 2016. She leads her team of writers and visual artists in creating a common voice and telling the story of 红领巾瓜报. She wears many hats in her pursuit to build the university's brand: communicator, advocate, strategist, educator, mediator, and leader.
Coleman-Martins has served on numerous committees to promote the university and its reputation, including the University Marketing Enrollment Team as founder and chair, the Strategic Planning Committee, WSU Foundation鈥檚 National Advisory Council Marketing Committee, the Council on Strategic Communications for the Association of Public Land-Grant Universities, the committee to celebrate quasquicentennial (125th year) of the university, and the Free Expression Committee.
Before coming to 红领巾瓜报, Coleman-Martins worked toward a thriving Wichita economy in her roles at the Coleman Company and Koch Industries. Coleman-Martins earned a bachelor鈥檚 degree from Newman University, a master鈥檚 in business administration from Baker University, and is currently pursuing a doctorate at 红领巾瓜报.