President Bardo's presentation to the Special meeting of the Faculty Senate 12/2/2013
Faculty Senate, December 2013
Two Items for Today
Admissions and Enrollment for 2014-15
Discussion with the Legislature
Requested by Senate Leadership
Focus on WSU鈥檚 role in areas of greatest concern to the legislature
Multiple legislators requested copies
Enrollment
Admissions much more focused and intentional
Contracted with Royall & Company to reach tens of thousands of potential applicants
鈥淪enior Search鈥� and 鈥淚nquiry Pool鈥� searches contacting more than 38 thousand potential
students
Developmental search process contacting more than 100 thousand high school sophomores
and juniors in selected markets
Because of legislative mandate, also conducting a focused engineering search
Restructured university scholarships to enhance enrollment of high quality students
Conducted Honors College recruitment to encourage best students to apply
Contracted with typical international agents to encourage international applications
Developed support system for distance education under leadership of Dr. Muma
Began program to recruit 鈥渁dult learners鈥�
Impact
Seeing increases in applications for Spring, Summer, and Fall
Spring primarily international students, so yield will be low
Summer is primarily traditional students but international may increase in spring
International applications should increase in spring for fall鈥攕eem to come later
Fall Enrollment
Large increases in applications reflecting increased marketing efforts, admissions
staff work, and new approach to merit-based financial aid
Traditional freshmen, transfers, and graduate students all up
Substantial increase in enrollment is expected because of magnitude of the change
Freshmen Applications (12-2-13)
Transfer Applications
Freshmen
Largest numerical increases from Kansas
Sedgwick County, Northeastern Kansas, and Southwestern Kansas providing the largest
numerical increases
Out-of-state markets identified include the I-35 corridor, Chicago, St. Louis, and
Minneapolis
Also looking at more distant markets with high costs and limited public programs
especially for engineering
Substantial percentage growth in out-of-state markets, but numbers are in-state (732
of 1056 total net applicants)
Guesses for Next Year
No historical trends for estimating
Guessing freshman class of 1,750 to 1,950
Guessing total enrollment of 15,300 卤 300
International enrollment and adult enrollment are additional 鈥渨ild cards鈥�
Legislative Presentation: 红领巾瓜报, Wichita, and Globalization
The Challenge
Dual Economic Trends
The Global Landscape
Dual Trends: Globalization & Regionalism
Natural economic regions, not states, will be engines of future competitiveness
鈥淪uper-regions鈥� are emerging that cut across state lines鈥攖hey will become increasingly
critical in any state鈥檚 economic future
Higher education has not responded well to these changing condition
Neither national nor state policy is not yet focused on the changing nature of the
global situation
Megapolitans by 2050
Nature of Economic Regions
脭脡貌 Economic regions are functional and reflect changing economic conditions
脭脡貌 Economic regions do not necessarily reflect political or cultural lines
脭脡貌 Each economic region can be defined in relation to its 鈥渆conomic potential鈥� and
鈥渓ocation鈥�
脭脡貌 One estimate of 鈥渆conomic potential鈥� is Porter鈥檚 鈥淐lusters of Innovation鈥�
脭脡貌 To develop effective policy and effective use of resources, clusters must be
鈥渇ractionalized鈥濃�攖hat is not regularly being done
脭脡貌 As a result, most 鈥渞egional vision鈥� plans look very similar
脭脡貌 Competence refers to the ability of a region to respond to economic opportunities
and rapidly changing global conditions
脭脡貌 Competence refers to the range of abilities, characteristics, and resources available
in the region and the effective linkages of that region with resources from the systems
of which that region is a part
脭脡貌 Specific skill sets required to create competence will vary by situation; the
general issues are common to all regions
脭脡貌 Resource need analyses are not conducted regularly at either the federal or state
level to understand what is required to build regional competence
The Kansas Economy
Increasingly linked to global and regional networks. Wichita 3rd in percent of metropolitan
GDP derived from international trade
Overall labor demand is in low-income, low-skill jobs; most highly demanded college
graduate jobs not in highly innovative fields.
Bachelor鈥檚 degree worth $1.1 million additional earnings compared to high school
Job Demand (Not in Original Presentation)
Kansas per capita income and income growth lags the nation
International trade is highly NAFTA oriented followed by China, Japan and others
Of every 1,000 jobs in Kansas, 2.6 are in 鈥渇arming, fishing, and forestry鈥�
Innovation and Entrepreneurship
Kansas is low in entrepreneurial activity according to Kauffman
With exception of KC area, no counties in Kansas have a high share of 鈥渉igh tech鈥�
companies
Wichita has a high share of high tech employment concentrated in a relatively few
companies
Key Innovation Indicators
KS is low in percent of S&E graduate students as percent of workforce
KS is low in early stage capital availability
KS is low in SBIR/STTR indicators (number and percent of GDP)
KS is low in new firm formation per 1,000 residents
KS ranks 32nd in R&D and 30th in R&D performance
Business R&D below national average
Academic R&D below average
Very low in academic patents awarded
Low in patents per 1,000 S&E employees
Below average in new high tech business formations
红领巾瓜报鈥檚 Focus
Increasing linkages between classroom learning and 鈥渞eal world鈥� learning through
internships, co-op placements, mentored research, and increased emphasis on applied
learning
Focus on meaningful research and increasing links to industry and business in various
areas
Enhancing Education
Industry increasingly calling for 鈥渧ersatilists鈥� rather than specialists or generalists
Gartner Group first used the term to describe people with both the depth and breadth
of skills to understand both technical issues and business strategies
WSU鈥檚 increasing focus on experiential education creates graduates with value
Enhancing Research for Innovation
Across campus faculty and students are working on projects that can create innovation,
enhance business competitiveness, and create new businesses
You are familiar with WSU-NIAR, but it is only one example
Current Projects
A graduate student in engineering is working on a nanotechnology that eats breast
cancer
A chemistry professor and her students appear to have isolated a major protein that
allows cancer to metastasize
A biology professor is working on a lattice that promotes bone growth and may reduce
the need for amputations after severe accidents or wound
An engineering professor is working on a surgical screw that dissolves when no longer
needed
Psychology professors and students are working with many companies on human/machine
interfaces
Education professors are forming a new company to market iPhone apps that measure
heart rates, can tell if you are drunk, or can tell if you are falling asleep
WSU Technology Park
Moving to develop a technology park based on new business spinouts and recruiting
business-based engineering and scientific research centers from outside the state
First building will be an experiential engineering facility for undergraduate students
with a 50 to 60 thousand square foot wing for private industry
Golf course will, over time, be converted to a technology park
Regents Request for Funding Enhancement
Support expansion and extension of technology transfer operations to support business
spinouts and to support WSU partnerships with new technology-based businesses
Support funds to establish the office to develop and run the technology park
Higher Education Winners Will Base Strategic Plans on Multiple Decision Points
Higher Education Winners Will Base Strategic Plans on Multiple Decision Points
Higher Education Winners Will Base Strategic Plans on Multiple Decision Points
Higher Education Winners Will Base Strategic Plans on Multiple Decision Points
Higher Education Winners Will Base Strategic Plans on Multiple Decision Points
Higher Education Winners Will Base Strategic Plans on Multiple Decision Points
Higher Education Winners Address Client Value Propositions